Sat, 20 Jul 2019

PIA-10 hones video prod'n, social media skills

Philippine Information Agency
19 Jun 2019, 16:38 GMT+10

CAMIGUIN, June 13 (PIA) -- To effectively implement communication, information and advocacy programs of the government with the use of new technology and social media, the Philippine Information Agency (PIA) held a Video Production Training and Strategic Planning for the 27 personnel of the regional office here and the Iligan-Marawi Communication Command Center (ICCC) at Mambajao on June 8-11, 2019.

With only a lean staff at PIA-10, Regional Director Erlinda Olivia P. Tiu said the activity is geared towards staffing optimization, creating a balance on work volume and staffing.

"We hope that in this training we will all learn to improve what we have been doing," Tiu said.

Among the highlights of the training include the overview on social media where Jenny Rose Red from PIA Information Communications (InfoComm) Group emphasized that information officers should not just focus on content consumption. "Content should prompt people to stop, interact, and be able share such to other people," Red said.

She also cited the ways to optimize the different social media platforms such as Twitter where audience should be treated as distributors, Instagram which can be used in highlighting relationships, interests and timelines, Youtube,

Tips on boosting Facebook reach, likes and engagements were also discussed such as using native content or posting of original contents, responding promptly to messages or comments, utilizing the editorial calendar, knowing the audience through analytics, and posting of videos.

On creating videos, Alaine Allanigue of PIA-InfoComm shared tips on establishing shots, movements, and angles.

A hands-on workshop immediately followed to identify the newly-acquired skills not just on video production but also on creating social media cards.

Tiu said the training is essential not only in improving the audio visual materials which the agency produces but also as an avenue to empower the PIA staff, including the drivers and administrative personnel, in learning and mastering other skills in information dissemination. (RTP/PIA10)

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