Thu, 29 Jul 2021

EU launches probe into Google online ads

22 Jun 2021, 21:42 GMT+10

The EU launched a wide-ranging antitrust probe against Google on Tuesday over concerns that it is forcing out rivals in the highly profitable online advertising market.

The probe will "assess whether Google has violated EU competition rules by favouring its own online display advertising technology services", a statement said.

At issue is Google's largely unnoticed, but highly dominant technologies that serve as a intermediary or broker between advertisers and publishers online.

A Google spokesperson said the company "will continue to engage constructively with the European Commission to answer their questions and demonstrate the benefits of our products to European businesses and consumers."

Source: News24

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